^{Equality through Financial Inclusion} Safeguard your personal data and ensure your privacy

In today’s digitally connected world, data has become one of the most valuable assets, driving innovation, informing business decisions and shaping user experiences. However, with this growing dependence on data, comes an equally critical responsibility: ensuring its privacy and security. As cyber threats become more advanced and data breaches increasingly common, protecting sensitive information is no longer optional, it is essential. This article explores the fundamental principles of data privacy and security, explains why they matter more than ever, and offer practical guidance for individuals and organisations striving to safeguarding digital information.

What is personal data?

Personal data refers to any information that can identify you, such as:

• Name, address and contact details
• Identification information: Passport number, Emirates ID number
• Financial Information: account numbers, transaction history
• Biometric data: fingerprints, facial recognition

How is your data protected?

We implement multiple layers of security to safeguard personal information. This often includes:

• Access controls: Limiting access to authorised employees only.
• Employee training: Ensuring staff handle data responsibly.
• Strict policies: Robust data protection Policies and Standard Operating Procedures are in place.
• 24/7 fraud monitoring: Detects and blocks suspicious activity.

How you can help protect your data?

You play an important role in keeping your personal data safe. Here is how:

• Keep your banking details private: Never share your PINs, Passwords or One-Time Passwords (OTPs), even with bank staff.
• Use strong passwords: Create unique passwords for online banking, and change them regularly.
• Be cautious of phishing scams: A bank will never ask for your details via emails, phone or SMS.
• Regularly monitor your bank statements and report unauthorised transactions or unusual activity.
• Keep your devices and apps updated to protect against any vulnerabilities.

Your data protection rights

You have specific data protection rights, some of which are outlined below; however, this list is not exhaustive:

• Access: Request access to your personal data.
• Correct: Update inaccurate or incomplete information.
• Delete: Request erasure of data under certain conditions.
• Right to withdraw your consent, including for marketing purposes.

Reporting a Data Privacy concern

If you have any concerns about the security of your information or notice anything unusual, feel free to reach out to the bank’s customer service team for assistance.

Stay Alert. Stay Secure. Learn more about ADCB Privacy Commitment and the Privacy Notice.